Your company has expended a ton of money developing the perfect web presence that will awe and inspire your customers. One glimpse and your company will be propelled to new heights, leaving your competition in the dust. Visitors begin trickling in and you wait with bated breath but the response isn't what you had envisioned. The people just aren't finding your webpage, and a quick search of some of the major search engines tells you why. Your webpage ranks so low in the search engine results that it is never getting found. This is where a proper search engine optimization strategy comes in.
Search engine optimization, or SEO for short, is the process of formatting, promoting, and advertising a web page so that it will given a higher position by the search engines. The ultimate goal of a properly executed search engine strategy is to get your company's webpage as high as possible in the search engine results for keywords relating to your particular industry. The higher your webpage ranks on the search engines, the more customers that will be visiting your page.
Get your company's webpage a higher search engine ranking. The algorithms that a search engine employs so that it can determine your page's relevance for a specific keyword or phrase is a closely guarded secret, and for good reason. If people were to know exactly how a search engine ranks a page, they could make any page appear at the top of the search engine results. Webpages that are completely irrelevant to what one is searching for would obtain higher positions than those that would be of actual interest to a visitor. Seeing as how any search is only as useful as the relevancy of the data that it returns, this would effectively destroy a search engine.
Now, while the exact search algorithms are unknown ... those in the search engine optimization field have learned, through experience dealing with countless websites, what seo techniques work, and what search engine optimization strategies do not. SEO experts deal with webpages on a daily basis, and are constantly applying new search engine optimization techniques and observing whether the effect on a webpage's positioning is positive or negative.
A website that is properly search engine optimized, when coupled with a proper optimization strategy will increase the number of people visiting your company's website tremendously, and propel your company onto greater success.